Here’s a business startup story that’s a great example of seeing a need and filling it. Entrepreneur magazine is located in Irvine, California, a planned community. Many years ago, there weren’t many fast-food restaurants in the business area. Most were across town, where the neighborhoods were. Two young men in Irvine found this lunch situation very frustrating. There weren’t many affordable choices. Sure, there were some food courts located in strip centers, but the parking lots were really small and the wait was horrendous.
One day, as they were lamenting their lunch problem, one of them said, “Wouldn’t it be great if we could get some good food delivered?” The proverbial light bulb went on! Then they did what many people don’t do—they did something about their idea. Coincidentally, they purchased one of Entrepreneur’s business startup guides and started a restaurant delivery business.
To date, their business has served more than 15 million people! It’s neither a complicated business nor an original one. Their competition has gotten stiffer, and yet they’re doing phenomenally well. And it all began because they listened to their own frustrations and decided to do something about them.
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